Pay-Per-Click

Paid search has cemented itself as a highly viable and cost effective marketing channel.              
           

In 2011, paid search spending will reach $34 Billion.

Pay-Per-Click (PPC), Google, Bing and Adword Campaigns

How Pay-Per-Click (PPC) Works in Calgary by SkySpark

Pay per click (PPC) is an Internet advertising model used in search engines, where companies pay only when their ad is clicked. With search engines, including Google and Bing, a company advertising with PPC either bids or pays a fixed cost for keyword phrases relevant to their
target market.

Targeted PPC campaigns are extremely effective in boosting sales and profit with a low cost to acquire new customers.  SkySpark creates effective PPC campaigns that will increase your corporate return on
investment.





Not all PPC campaigns costs are the same

SkySpark can acquire lower cost keywords with volume discounts and customized campaigns to effectively reach new customers and reduce PPC costs.

How does Pay-Per-Click (PPC) Work?

SkySpark designs and manages successful pay per click campaigns customized for the individual needs of each company. SkySpark offers the following services:

  • Targeted keyword research
  • Campaign setup for Pay-Per-Click (PPC)
  • Landing page Optimization
  • PPC Campaign Management
  • Reporting and Return on Investment Analysis


Online Marketing, Advertisements and Facebook Ads

SkySpark can help your company with a custom online marketing strategy that may include placing website banner advertisements with targeted websites, web sponsorships and online classifieds. Paid advertisements through social media sites including Facebook and LinkedIn can be extremely effective for targeting specific niche groups at low cost.

The cost for online marketing and advertisements are charged out in many ways including:

PPC (pay per click or CPC: cost per click)
CPM (cost per thousand impressions)
CPV (cost per view or cost per visitor)
CPA (cost per action or cost per acquisition)

Contact SkySpark to discuss your PPC and online marketing today!