As we have alluded to in other articles, guest blogging is essential when it comes to building your brand online and creating a flow of lucrative traffic to your site. What many SEO Firms in Calgary will tell you, however, is that guest blogging is not as easy as it sounds. Many business owners do not participate in nearly enough guest blogging as they should. Mainly because they do not have the time to churn out guest blogs nor do they know what to write about. Many more new guest bloggers make the mistake of writing content that sounds more like advertising than valuable content that the host blogs readers will appreciate and want to explore further by checking out your site.
Here are some valuable Guest blogging tips that SEO Agencies in Calgary suggest in order to get the most out of your posts…
Explore the Archives First
In order to find out what type of posts that the host blog likes to post, it is always a good idea to first check out their archive in order to determine what sort of topics that are popular and the general style of the content. For example, if most of the posts that get a lot of buzz on the host site are written in an informal tone, you do not want to submit a post that reads like a B2B white paper. It is also a great idea to check out the site’s FAQ page in order to find out what type of answers the readers are looking for so that you can gear your own posts towards answering these same types of queries. Also, as you explore the archives, you can also try to become part of the conversation by taking an idea that someone else wrote about and expanding it by telling your own side of the story. You do not necessarily need to have anything groundbreaking to say in order to write a guest article, you just need to be able to pick a relevant topic that someone else is going to want to read about.
Check Out the Comments
Sometimes an article will only tell you half of the story. Checking out the comments left by other people might end up taking the subject into a whole other arena of discussion. By reading the comments left by other readers, you might find yourself coming up with a whole other angle on the story on which you can write about. Also checking out which posts have the most comments is a good way to determine which subjects are best to write about.
Outsource Your Posts
There are only so many hours in a day and let’s face it, not all of us are great at writing articles. Thankfully, in this day and age, finding a good writer in which to outsource your writing needs to is relatively easy if you know where to look. There are numerous websites where you can find affordable writers who will give you high quality content. When looking for a writer, it is important to find one that is a natural English speaker even if it may cost a little more than someone from overseas in which English is a second or third language for them. This way, you will have a better chance of getting content that flows well and is not just a hodge podge of nonsensical content stuffed with keywords. Also, if you do not feel like scouring through the various bidding sites, social networks and online classifieds to find a good writer, you can probably find an SEO Company in Calgary that specializes in these types of writing services.
Recycle Old Content
In order to enjoy the lasting benefits of guest blogging, you cannot simply stop after you successfully manage to get one of your articles posted on a high authority site. You need to continue to pursue guest blogging opportunities and get your content published on numerous sites of high quality. Thankfully, there is no need to sit down and write a brand new article or pay someone to write a new post every time you have an opportunity to be a guest blogger. You can simply take some older content that you wrote and recycle it as new content for the next site. Better yet, you can take the content that you have written and expand upon it in order to create brand new content for the next site.
Guest Blogging is an important way to gain new links and increase your online exposure. It takes a bit of hard work and diligence but the pay off makes it all worth it. If you do not have the time or the writing know how to do it yourself, hiring a top notch SEO Calgary company is the surest way to get great content and share it with others.