8 Tips for Effective Link Building

by MacKenzie Brown on

8 Tips to Remember for Link Building & SEO

You can never ignore links. They drive traffic and definitely boost your page rankings in search engines. But you also need to perform link building right. You can start with the following tips:

1. Make sure your links are worth it.
Pay attention to your content. Is it something a lot of people will be interested reading and, most of all, sharing to their friends and family? Are they original enough? Do they make you appear credible and authoritative in your chosen niche?

2. Strengthen one-way links.
The best form of link development is actually one-way linking. You don’t have need to be tied to any partnership, and inbound links are the most valuable. However, you also don’t need to wait for people to link back to you. You can also create your own inbound links by posting sensible comments in other people’s blogs, participating in forums and adding your link in your signature, publishing your links in social media and networking sites such as Facebook and Twitter, as well as using bookmarking websites.

3. Consider other forms of linking.
Though one-way link development is the best strategy, you should also not put the other methods aside. They can speed up the popularity of your link in no time. We’re talking about reciprocal linking and three-way linking. Normally, you’ll be asked to put up their links in your website in exchange of placing your link in theirs.

4. Know where you should place your link.
If you’re doing reciprocal or three-way linking, always scrutinize the websites you’re dealing with. If they are spammy, you can also be penalized by Google, since you’re linked to them. Moreover, you should also know if their webmasters are trustworthy. Some are actually cunning, removing your link without your prior permission or knowledge.

5. Perform internal linking.
Internal linking simply means linking your different web pages. Many new SEO specialists don’t know that having a lot of links pointing to the homepage is considered unnatural by search engines. Besides, if you want to enhance your chances of being visited by your targeted audience, you need to have a couple of links on top positions.

6. Remember: Quality Matters.
If you’re torn between quantity and quality, don’t. When it comes to major search engines, it’s the quality that’s given utmost importance. That’s why it’s a lot better to have 30 to 50 quality links than thousands of bad ones. The latter can only pull your website down. Worse, your domain may be banned by search engines.

7. Don’t Focus Too Much on Texts.
People are becoming more visual. If you haven’t noticed it yet, majority of content shared online are videos and photos. That doesn’t mean text is already out of the picture. It only means you can attract their attention with only a few words. Besides, multimedia files add some dynamism in your content.

8. Update Your Regularly
Give your audience more reason to come back and link back often. Make sure you can update your site’s content regularly, most especially if you’re maintaining a blog.