Category Archives: Internet Marketing

Tuning Your Website for Awesome Search Engine Rankings in Calgary

Tuning Your Website for Awesome Search Engine Rankings in Calgary

Most of the websites or online organizations fail to attract the most appropriate traffic and to attain a relatively high ranking on search engines due to the fact that while designing the content and graphical or aesthetic aspect of their website they do not consider the critical factor of search engines. They just deliver their marketing message onto their website and expect potential clients to visit their web page. Website architecture optimization aims to correct and improve the design of website by introducing modified website architecture elements. Website architecture optimization is meant to lubricate the process of achieving high rankings on search engines.
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Link Building Strategies for Building Website Popularity in Calgary

Link Building Strategies for Building Website Popularity in Calgary

The objective of link building strategies is to build search engine popularity for a target website. The criteria adopted by major search engines to rank website based on a score system (content and inbound link quality). Thus if a particular website has numerous links pasted on external websites that direct to the actual website, it scores high on the search engine evaluation and therefore attain high rankings.
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Keyword Research Strategies for Effective Online Marketing in Calgary

Keyword Research Strategies for Effective Online Marketing in Calgary

The strategies related to keyword research developed by SEO marketing companies for their clients, assist the organizations to enhance leads and decrease the cost associated with the acquisition of every new customer. Leads are increased and cost is reduced by identifying the most appropriate and targeted keyword search and then as a response positioning the website on major search engines that attract the most targeted traffic to website. Keyword research strategies are developed to identify the most targeted keywords used by the appropriate and potential customer, the identification of actual phrases used by potential customer reveals those keywords that have the highest search volume and that too have greater chances of conversion.

Expert team at SkySpark conduct keyword research in a way that as a very preliminary step language and intentions of visitors are analyzed at different levels. This analysis helps the expert team to understand and differentiate that how possibly client’s potential customers can be directed to the website of client. As the analysis process goes on, the expert team of SkySpark comes up with such keyword research strategies that help the client to locate their website on a relatively high search engine ranking and ultimately to experience increased traffic and increased revenue out of their online business.

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How to Find the Right Company for Search Engine Optimization in Calgary

How to Find the Right Company for Search Engine Optimization in Calgary

The very core purpose of SEO consulting services is to provide training to the staff about how to deliver a website to the best and reputable ranking and listings on major search engines. SkySpark is proud to facilitate the staff of client by state of the art and productive web development trainings. We ensure client staff members have necessary knowledge of how to follow different productive procedures that can enable their website to gain high rankings on world’s famous search engines. Our training programs include advanced level search engine optimization practices, consultation regarding the productive utilization of different SEO technologies and coaching the trainees as how to execute different beneficial SEO strategies.
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Writing Content to Build the Search Engine Visibility of your Calgary Based Business

Building Content for Search Engine Visibility

It is important to have an attractive appearance as well as informative content on your web page in order to attract appropriate traffic onto your page. The web page is affected by two aspects, one is its aesthetic or graphical representation and other one is its informative or content based representation. The more the content is informative and appropriate the more traffic it would attract.
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Sales Ninja Needed in Calgary! SkySpark Promotions

Sales Ninja Needed!

Job description:
Are you results based and excited about attractive commission earnings?

This is not a job for those of you looking to punch a time card and be a warm body from 9-5. We operate in an innovative and flexible environment where you can make decisions and shape your success! 100% commission sales with attractive percentages! If you are willing to work hard and be rewarded, this could be the ultimate career for you!

We work with small businesses in all sectors and are looking for energetic, competitive, and coachable people to join our team. Candidates must have strong sales skills, a collaborative spirit and a passion for achieving results.

This is a unique opportunity to be part of a young and rapidly growing team critical to our success. This team helps fuel the innovation and growth of our core services and offers the ability to share in our rapidly growing earnings!

Primary Duties and Responsibilities:
>Focus on increasing market share for our Internet marketing, SEO and web products and services through outbound telephone and email follow up and prospecting.
>Convert prospects into sales by differentiating us from the competition
>Consistently meet or exceed quota-based performance metrics as defined by the company while contributing to overall team goals
>Maintain a world class level of customer service

Preferred Qualifications / Personal Characteristics:
Enjoys achieving assigned goals, Competitive, Positive attitude (Tough Optimist),Enthusiastic, Diligent

Desired Skills & Experience
– 2+ years of experience or (show us you are the right fit looking to start in this field!)
– Previous experience in Internet marketing and corporate sales is an asset
– Proven sales skills with a successful track record of attaining or exceeding quotas is even better!
– A self-starter with the ability to work independently and towards common goals in a group sales environment
– Great relationship and interpersonal skills, tenacity, resilience and presentation skills
– Ability to move fast and thrive in a dynamic, quickly-changing environment
– Must have professional and confident phone/email skills and a passion for helping customers
– Ability to handle multiple priorities using effective organizational and time-management skills
– Excellent communication skills both written and oral. Good sense of humour is awesome!
– Basic Computer proficiency: Word, Excel, e-mail, social media, ability to learn other key systems

When and How to Start!
Positions available immediately – have openings for full, part time and flex-time positions
Please send me a cover letter and resume and I would love to buy you coffee, see if you are a fit and discuss opportunities further! Apply via contact form or to mikeal.abramoff@skyspark.net

Look forward to hearing from you.

Best,
Mikeal Abramoff
www.skyspark.net

VP Business Development – Client Acquisition Ninja

VP Business Development – Client Acquisition Ninja

SkySpark is looking for a partner for new client acquisition. We’re looking for someone with an existing/prospect rolodex that could bring clients to the table for mutual profit.

The partner will receive 30% of all new client accounts that the partner maintains. We can handle ANY size of business you bring to the table. We have over 50 flex contractors we source to, so we can handle $200K+ projects.

SkySpark Services

  • Web application development
  • Social media marketing
  • Search engine optimization (SEO)
  • Pay-Per-Click (PPC), & Google AdWords & Facebook Marketing Campaigns
  • Graphic design & print
  • E-mail marketing
  • Web Programming/Web Design

Partner Expectations
-Generate over $250,000 in annual sales
-Pull the trigger on prospects
-Define goals and discuss success at weekly meetings

Personality
We’re moving offices, so the partner will need to work from a home office until our new space is available.

Skill
We need a closer that makes deals happen and with a track record of landing significant client accounts.

Let me know when you’re available to meet by e-mail or the contact form on our website.

Regards,
MacKenzie Brown – Partner
www.skyspark.net

8 Tips for Effective Link Building

8 Tips to Remember for Link Building & SEO

You can never ignore links. They drive traffic and definitely boost your page rankings in search engines. But you also need to perform link building right. You can start with the following tips:

1. Make sure your links are worth it.
Pay attention to your content. Is it something a lot of people will be interested reading and, most of all, sharing to their friends and family? Are they original enough? Do they make you appear credible and authoritative in your chosen niche?

2. Strengthen one-way links.
The best form of link development is actually one-way linking. You don’t have need to be tied to any partnership, and inbound links are the most valuable. However, you also don’t need to wait for people to link back to you. You can also create your own inbound links by posting sensible comments in other people’s blogs, participating in forums and adding your link in your signature, publishing your links in social media and networking sites such as Facebook and Twitter, as well as using bookmarking websites.

3. Consider other forms of linking.
Though one-way link development is the best strategy, you should also not put the other methods aside. They can speed up the popularity of your link in no time. We’re talking about reciprocal linking and three-way linking. Normally, you’ll be asked to put up their links in your website in exchange of placing your link in theirs.

4. Know where you should place your link.
If you’re doing reciprocal or three-way linking, always scrutinize the websites you’re dealing with. If they are spammy, you can also be penalized by Google, since you’re linked to them. Moreover, you should also know if their webmasters are trustworthy. Some are actually cunning, removing your link without your prior permission or knowledge.

5. Perform internal linking.
Internal linking simply means linking your different web pages. Many new SEO specialists don’t know that having a lot of links pointing to the homepage is considered unnatural by search engines. Besides, if you want to enhance your chances of being visited by your targeted audience, you need to have a couple of links on top positions.

6. Remember: Quality Matters.
If you’re torn between quantity and quality, don’t. When it comes to major search engines, it’s the quality that’s given utmost importance. That’s why it’s a lot better to have 30 to 50 quality links than thousands of bad ones. The latter can only pull your website down. Worse, your domain may be banned by search engines.

7. Don’t Focus Too Much on Texts.
People are becoming more visual. If you haven’t noticed it yet, majority of content shared online are videos and photos. That doesn’t mean text is already out of the picture. It only means you can attract their attention with only a few words. Besides, multimedia files add some dynamism in your content.

8. Update Your Regularly
Give your audience more reason to come back and link back often. Make sure you can update your site’s content regularly, most especially if you’re maintaining a blog.

9 Tried-and-Tested Beginner Tips for Killer SEO

9 Tried-and-Tested Beginner Tips for Killer SEO | Calgary

Starting out with search engine optimization but are not so sure where to begin? We have compiled 9 of great tips for you:

1. Set up a blog.
Millions of people around the world read blogs. They also give you a perfect excuse to update your website regularly, and you can be more engaged with your potential customers in the blogging arena.

2. Create text links.
Rather than simply displaying your URL, produce a text link. It is a keyword that is hyperlinked. When clicked, it directs readers to your preferred webpage. Your link has more weight when it is connected to any of your related or targeted keywords.

3. Combine organic and inorganic strategies.
You do not have to be too conservative with your SEO strategies. There is nothing really unethical about inorganic SEO. In fact, it supports your entire campaign. Paid tactics can provide you a huge amount of traffic, which you need for faster promotion. Needless to say, sustain such traffic and continue to increase your page rank by doing organic SEO.

4. Pay attention to your domain name. As much as possible, incorporate keywords in your domain name. See to it you can get the dot com before you even consider other extensions. Before you pay for your domain, make sure you have spelled it correctly. If possible, avoid adding hyphens. Normally, Internet users type domain names without them.

5. Go to Facebook and Twitter. Conquer social media and networking websites. Use them to build your network as well as foster relationships with both your regular and potential clients. Find time to share some of your links and posts, but beware of flooding your own or their page.

6. Include your keywords whenever you can. There are actually a lot of places where you can add your keywords: title, domain name, meta description, meta keyword, and all the pages of your website. Just do not forget you are not allowed to stuff these places with so many keywords. In fact, try to vary your keywords or have a targeted as well as related phrases and words. This way, you can make your copies sound as natural as possible.

7. Add a sitemap. A sitemap can be a huge help for your website. It sort of tells search engine spiders to come back because you have new pages. If you already have hundreds or thousands of pages, your sitemap can then work as a mega directory. If they can’t find the link they are looking for using the Search tab, they may be able to do so in the sitemap.

8. Avoid too many media files. Media files are a great addition to any webpage. They add diversity and enhance the overall message. However, so many of them can also be detrimental. They can definitely slow down your website’s speed, which means your website will not be crawled as frequently by Google & Bing spiders.

9. Don’t sweat the small stuff. Keep SEO in your mind, but always put your readers’ needs first. Write for them, not for yourself or even for search engine spiders.

Building Website Traffic: Your Company Blog & SEO

Building Website Traffic: Your Company Blog & SEO

One of the primary reasons why it’s so important for websites to maintain a blog is search engine optimization. A blog is an effective way to add keyword-rich content in your website. There are millions of blog readers all over the world. You also have the perfect excuse to be fun and include multimedia files such as podcasts, videos, and images—something you can’t conveniently do if you’re running a professional website.

But before you can relish the benefits of a blog, you should first work your way in making sure it attracts a good amount of traffic from your targeted niche, and the pages are optimized properly. The following ideas can be great starters:

Participate in a blog network. As its name implies, a blog network contains a list of blogs all over the World Wide Web. Becoming a part of one allows you to promote your blog to people who also love to read entries. A lot of them also permit you to add their badge into your page, boosting your credibility or authority.

Update your content often. Make it a habit to have at least 3 blog posts a week, enough for your readers to keep on coming back to your blog. Don’t forget to provide them quality and, as much as possible, unique content. Most of all, be very consistent. For example, if they’re used to seeing a new post every Monday, ensure you can do so all the time.

Add some keywords. Like websites, blogs still depend on keywords to be seen in search engines, especially Google. Nevertheless, see to it you don’t overdo it. In fact, include keywords only when they would appear natural or very important. Your main priority should be the interest of your readers. If they’re happy with what they’re reading, they’ll be more than willing to share your link with others.

Include buttons. Many readers may want to share your post, but they don’t like the time-consuming process of doing so. Give them no excuse by adding buttons on your every post. These buttons may point to Facebook, Twitter, Google Plus, and other social media and networking websites.

Make your page dynamic. Just because we tell you to give quality content, you’ll settle for texts all the time. It’s like reading a physics book. Unless you’re absolutely interested in the subject, it gets pretty boring in the long run. There are many ways to liven up your blog. You can add videos and photos. Many have also tried podcasting and are successful.

Add the subscription button. Don’t let those occasional readers get away from your blog for good. Include a Subscribe button on your blog. It should be added along with your first blog post.

Keep track of your statistics. With tools such as Google Analytics, this shouldn’t be extremely hard for you to do. Tracking allows you to measure the success or lack of effectiveness of your efforts. You’ll know which keywords work very well and which you should concentrate on as well as understand your visitors a lot better.

Credit: An article on internet marketing tactics by the SEO experts at SkySpark Marketing in Calgary.