How to Write Content Search Engines Will Love

by MacKenzie Brown on

Definitely, there’s a long list of tips, tricks, and tactics on how to do search engine optimization. But they are all worthless if you don’t have content.

Content is what people share to others. It contains all the types of information they’ve been searching online. Content drives traffic, increases page rank, contains keywords and phrases, and persuades readers to buy your products or subscribe to your mailing list.

Because of the crucial role content plays in SEO, you can’t do it haphazardly. You need to strategize and know the most ideal steps in creating one:

Begin With The Title

You can never force your potential readers to even click on your content if you don’t have a compelling or powerful title. After all, it’s the first one they see. Titles don’t have to be extremely long, but they shouldn’t be very short either. It must summarize the essence of the article without revealing so many details. Avoid being vague. If people can’t get the meaning of your title, they’d think they will feel the same way with the rest of your content.

Make it Brief

Unless you’re creating content for your e-book or a mini-course, there’s no need to produce very lengthy ones. In fact, you should try to limit your articles to around 300 to 700 words. People don’t just have the time to sit down and read everything you’ve written. Worse, if they see it’s extremely long, they would easily give up without even reading the first paragraph. Going for conciseness will also train you to focus on what’s the most important.

Spread Those Keywords

Since you’re doing SEO, you’re going to add some keywords in your content. The general rule is no spamming. A lot of pundits say keyword density should be around 1.5 to 2 percent only. Regardless, just include them only when they’re absolutely necessary. You may also want to include related keywords in your article. This technique is favorable to you since search engines such as Google like content that sound very natural.

Make Your Post Dynamic

How do you do this? Try to be bolder by adding images, videos, and even some podcasts in your content. You can even do that with e-books and courses these days. These media files break the monotony or the drabness of long content. They can also enhance the power of your message.

You can also optimize them too to further strengthen your SEO efforts. For instance, you can add alternative text for your images and add keywords in your video and podcast description.

Write For Your Audience

Many SEO experts are torn between creating content for search engines and producing one for humans. SkySpark says, go for the latter. After all, it’s not the crawlers who are going to buy your products or services. It’s your audience. If your content is really good, your link is still going to go viral, and you can move your way all the way up to top search engine rankings.